Halfway through leasing season and already behind?
Not sure where you're going wrong in marketing your property?
Hired a brand new team with no plan?
Lease Up Lab helps you fix the gaps, train your team, and hit your numbers — fast.
This is for you if..
You’ve got a brand new leasing team — but no one’s excited (or effective) yet
You want to prepare for Fall 2026 now — instead of playing catch-up later
Your team is firing on all cylinders — but you're still behind last year's prelease pace
Your marketing isn’t converting, comps are ahead, and outreach is falling flat
You’ve hired a new leasing team/manager that needs confidence, structure, and expert guidance
You need a third-party to diagnose what’s really going on & how to fix it
You’re getting pressure from owners, investors, or execs and need to show a plan now
You still have to lease up for Fall 2025
Why Choose
Lease Up Lab
+49
7
2x
96.6%
50+
Direct University Partnerships
Years of Experience
Porfolio Revenue Goals
Average Pre-Lease percentage 1 week after move in
Properties
Assisted
WORKED ACROSS 37 DIFFERENT STUDENT HOUSING MARKETS
The brains behind Lease Up Lab
Taylor Casey - Founder & Student Housing Strategist
I’ve spent over 7 years in student housing — not from the sidelines, but in the trenches. From Leasing & Marketing Manager to Property Manager to Area Lease-Up Manager, I’ve led teams through oversaturated markets, underperforming seasons, and high-pressure lease-up cycles where every bed counts. I’ve successfully preleased 900-bed assets during the peak of COVID, outpaced 16+ competitors, and backfilled over 100 no-show beds in 30 days. I’ve led 19-person teams, mentored 10+ professionals who were promoted into management roles, and managed properties that carried 11% of a REIT’s portfolio revenue — more than double the expected performance. Before launching Lease Up Lab, I served as a University Account Manager at Off Campus Partners (CoStar), overseeing 37 university markets for student housing and maintaining direct relationships with 49+ universities. I helped owners and operators nationwide improve digital leasing performance, student engagement, and pricing strategy. Today, I bring it all together — operations, sales, marketing, team leadership, and national-level insight — to help owners and property teams lease smarter, faster, and with full confidence.
OUR SERVICES
Market Analysis & Strategy
Team & Leadership
Consulting
Leasing & Marketing
Audits
Are you unsure about where your marketing efforts may be falling short? There are countless marketing elements, both big and small, that must be aligned to ensure every student knows they should choose your property. Get a comprehensive audit to confirm that all the right strategies are place, maximizing your impact and ensuring no opportunity is missed.
Hired a new Leasing Manager that needs all the right tools to absolutely crush their role? Have a new leasing team that need sales & leasing training? Leave that to us to give them all the skills your team needs to be successful.
VIP Strategy Intensives
(Half-Day to Full Week, On-Site)
Leasing Strategy Blueprint
A comprehensive in-person property assessment designed to evaluate every aspect of your marketing strategy. Our expert team collaborates with your onsite personnel to identify opportunities and optimize your approach. Experience a full-package strategy session that leaves no stone unturned, ensuring your property reaches its maximum potential.
Competitive Market
Analysis
This analysis includes an examination of key competitors, pricing strategies, occupancy rates, and amenities offered. By assessing these factors, property owners can identify market trends and opportunities, them to position their property effectively and attract potential tenants.
Our team of experts provides in-depth market analysis and strategic insights to optimize your property's leasing performance. We offer tailored consulting services to improve your team's efficiency and effectiveness in driving leasing success.
Long-Term
Retainers
Designed for property owners who want to stay ahead of game. With monthly and quarterly check-ins, ensure that everything is on track and address any concerns that may arise. Our dedicated team will work closely with you to discuss strategies and solutions that keep your property primed for leasing success.
Our Packages
Leasing Lab Assessment
A complete diagnostic of your property’s leasing strategy, marketing position, and team effectiveness.
Includes:
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Full Leasing & Marketing Audit
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Market & Comp Evaluation (guided via client intake)
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Messaging & Online Presence Review
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Written Plan of Action
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60-Min Debrief Call
Performance Package
Team-focused strategy, training, 1 on 1 coaching, and leadership development for execution.
Includes:
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Custom Team Training & Development where needed
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Leasing Agent Sales Training
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Leasing Manager Coaching
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1 on 1 Development
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Written Plan of Action
Ongoing Support
Ongoing consulting calls, team coaching, and in-season guidance.
Available to clients after initial package has been serviced.
Includes:
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Leasing Season Strategy & Planning
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Continued Team Development
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Weekly Progress Calls
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On-Demand Consulting Access
Proven Success
✅ 100% Prelease in Peak COVID, outpacing 16+ comps, backfilled 100+ no-shows in 30 days
Leased Up an 8-Year-Old Asset During the Peak of the COVID-19 Pandemic
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Market: Tempe, AZ | Arizona State University
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Challenge: Leasing a dated asset in one of the toughest student housing markets during the first year of the pandemic — where students were not attending in person and living at home
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Action: Rebuilt pricing model, developed weekly comp studies, created hyper-targeted marketing, revamped customer experience, and improved on-site operations
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Result: Achieved 100% prelease for Fall 2020, outpacing 16+ competitors, including new builds
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Also backfilled over 100 no-show bed spaces within 1 month post move-in
CLIENT TESTIMONIALS
How It Works
3-Step Flow to get started:
Book a Discovery Call
Absolutely free, to ensure we will be a good match before anything else.
Get Your Audit
Once we decide to work together, you'll get a custom audit & strategy for next steps depending on your needs.
Game Plan Execution
Lets set that plan in motion & start filling beds faster.
Start Elevating Your Leasing Performance
Don't wait another month of being behind before getting a third party expert involved.
Take the first step towards maximizing your property's leasing potential - book a free discovery call.
CONNECT WITH US
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